What is search engine compliance?

SEO has undergone some major changes in recent years. From an era of manipulation black hat of search engine database facilities where underhanded tactics were employed in a bid to see a site on page 1, to the position that any respectable search engine optimisation company now finds themselves in.

Search engines, mainly Google, Have become smarter and Streets Local Network followed their lead into a new era of ethical optimisation. We knew that for a search engine to deliver the most relevant pages in response to a search, the relevant authority websites needed to be the most visible. For this to happen long term then our customers websites need to meet specific standards for the search engine and the user.

Being compliant involves making website content clear and valuable with domain names that have been correctly set up. Add to this the fact that there must be no duplication issues and this is just the beginning of what it takes to optimise your website.

If your website offers any of the following, you should consider Streets Local Network's search engine compliancy service to bring it in line with search engine regulations.

• Pages themed specifically to deliver content aimed at a keyword and then embedded in a website, a practice now known as 'content pages'.
• Any redirection or use of hidden scripts and pages with the aim of tricking a search engine spider, including javascript pullovers or hidden frames, no script abuse etc.
• Server side cloaking
• Multiple domains serving the same website or another site with the same content known as duplicate content.
• If you use more than one domain for a legitimate reason then it MUST be set up on the server in a way they google now demand.
• Any website with pages that can be found in Google’s database under both www.yourdomain.com and just http:yourdomain.com
• Micro sites, gateway pages, doorway pages, ghost pages.
• Keyword spamming to boost traffic
• Inappropriate inbound linking from non relevant sites

Implementing any of the above tactics will see you in the position of contravening search engine compliancy rules, possibly meaning your site will be removed from the Google index or at very least not be found for major keywords.

Google and other search engines are specifically set up to deliver relevant results and direct the user to the most relevant pages according to the searched term.

We will utilise all our expertise in ensuring your site reaches the required standard and this will benefit your business and increase your website traffic and your business sales.